Communication and coordination are essential in any creative endeavor. These principles undergird my approach as a leader and as a manager. 

As the Head of Design at Hairstory I collaborate with the product and marketing teams to establish work flows and deliverables for products and campaigns. I enjoy coaching and workshopping creative campaigns while managing a small but mighty team of in-house and freelance designers.

While the Head of Visual Creative at SelfMade, I hired and managed an even larger team of designers, including our 90-person team at Darshana Design Studio in Jakarta, Indonesia and a network of over 100 freelancers. I devised and led trainings both in-person and via teleconference. In our NYC and Austin offices, I developed brand strategy and workflows and coached our team of Marketing Managers in all things visual.

To ensure quality and consistency, I developed and implemented a series of robust workflows, templates, checklists and references. I led numerous workshops and training sessions to disseminate these standards.

I have lectured and coached at SelfMade, Darshana Design Studio, Universitas Multimedia Nusantara, School of Visual Arts MFA Photo Video, and the International Center of Photography at the Point. My areas of teaching expertise include photography & retouching, design, and brand strategy.